Aura’s simple, low cost direct cremation services allow you to arrange no-fuss funeral in Watford.
Aura is a family-run company known for providing compassionate and affordable cremation services. We were founded by Paul Jameson in 2019, alongside his son, David (our CEO), and a family friend called Ben (our COO), after he was diagnosed with motor neurone disease. Paul wanted to help others learn from his brush with his own mortality and experience with end-of-life planning. Aura has cultivated a trustworthy reputation, and a proud family-run ethos. With 4.9/5 stars on Trustpilot, making us the top-rated ‘cremation services’ provider in the UK, our approach seems to be paying off. We would welcome your call should you wish to place your trust in us for your loved one’s funeral.
Watford, a town near London with a vibrant community and long association with Sir Elton John, is now served by Aura’s trusted direct cremation services. Whether you’re located in Watford or nearby areas like Rickmansworth, Bushey, or Radlett, Aura provides simple and affordable direct cremations. Our service offers a dignified and low-cost alternative to traditional funerals, with local cremation options such as at West Herts Crematorium.
Aura's direct cremation services are available to families across all of Hertfordshire, including Bishop's Stortford, Cheshunt, Hemel Hempstead, Hertford, Hitchin, Hoddesdon, St Albans, Stevenage and Welwyn Garden City.
Whilst we proudly serve families in Watford and across the UK, please note that Aura is not physically based in Watford. We cannot guarantee that the cremation will take place in this specific area, unless it has been requested at an additional cost. If you have questions, our friendly team is here to help.
As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.
Starting from price | £1,195 | £1,395 | £1,395 | £1,195 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.5/5 stars | 4.7/5 stars |
To keep our service simple and affordable, we arrange the cremation based on availability within our wider network. This helps avoid delays and allows us to offer the best possible value.
If it's important for you to choose a specific crematorium, we do offer that option for an additional cost. While we always aim to keep things as close to home as possible, your loved one may be cared for at one of our partner facilities a little further away.
No matter where the cremation takes place, your loved one will be treated with the utmost care, dignity and respect. If you'd like to discuss location options in more detail, our team is here to help.
staging site last replicated: MISSINGNO.